Art Direction
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Design
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Art Direction | Design |
Juvéderm Brand Refresh
Juvéderm approached us in the midst of a larger brand overhaul to create an interim brand refresh that would help bridge the gap from where they were to where they were going. We developed an updated colour palette that was routed in the Juvéderm coral and purple, but used increased saturation and brightness to bring in more excitement. Using the existing typefaces we created new visually engaging design systems and elevated the photography style to feel more beauty and less pharma.
Design and art direction
Agency
The Working Assembly
Year
2024
10 Days Of Juvéderm
Juvéderm did an epic giveaway for the holidays with lots of luxury goodies, and they wanted a social campaign direction to match. Staying clear of traditional holiday visuals we leveraged fun textures that feel glamorous and make you think of gifts. Adding the hot coral to a more traditional holiday palette kept this campaign exciting and very Juvéderm.
Creative concept and art direction
Agency
The Working Assembly
Year
2023
